The SQSP Guide To…

Positioning Squarespace as infrastructure for modern founders.

The Challenge

Founders didn’t just want websites.
They wanted brands.

But most business advice online felt generic, outdated, or disconnected from how modern entrepreneurs actually build.

Squarespace had the tools.
The opportunity was thought leadership.

The Approach

We created The SQSP Guide To… — a premium, evergreen video series delivering tactical branding and business insight through real creator stories.

The shift:

• From product marketing → to founder education
• From brand messaging → to practical value
• From transactional traffic → to long-term discovery

Each episode blended expert guidance with lived entrepreneurial experience — sharp, stylish, and culturally fluent.

Playful but intelligent.
Premium but accessible.

What We Built

A Scalable Editorial Framework
A repeatable episode structure designed for SEO longevity and YouTube discovery.

Creator-Led Storytelling
Real entrepreneurs sharing tactical insight — grounded, not aspirational.

Search-Driven Distribution Strategy
Content optimized for organic growth and sustained traffic over time.

The Goal

• Establish Squarespace as the go-to platform for creative entrepreneurs
• Drive organic traffic via SEO and YouTube
• Deliver evergreen, shareable value

Produced By 
Squarespace

Team
Rebecca Rumble – Senior Brand Creative Director
Karen Masumoto – Lead Creative
Danille Cheesman – Senior Copywriter
Myke Dodson – Producer
MJ Lat – Director of Photography