NEW YORK KNICKS THE CROSSOVER

Brief:
Two NYC icons. One shared hustle. Squarespace teamed up with the Knicks to spotlight the entrepreneurial grit behind the legends.

Idea:
The Crossover—a content series diving into the post-court ventures of Clyde Frazier, Earl Monroe, and Nate Robinson. From hardwood heroes to business mavericks, we showed what happens when ambition never clocks out.

Execution:

• Sports meets startup: Players turned moguls.
• Slick, stylized edits with animated flair.
• Built for YouTube. Made to move.

Impact:

• Vimeo Staff Pick.
• Fans saw their heroes in a whole new light.
• A love letter to reinvention, New York style.

Bottom Line:
The Crossover proved one thing: legends don’t retire—they evolve.

Team

Rebecca Rumble - Lead Creative Director
JC Abbruzzi - Creative Director
Tim Scales - Associate Creative Director
Konyin Ayuba – Design
Videl Torres - Motion Design
Ken Rosenberg – Editor
Kim Santel - Producer
Animation Partners
Jelly