New York Knicks: The Cross Over

Exploring legacy beyond the game.

The Challenge

The Knicks wanted to deepen fan engagement beyond game-day performance.

The opportunity wasn’t highlight reels.
It was narrative expansion.

How could the franchise celebrate legacy while staying culturally relevant?

The Approach

We created The Crossover — a documentary-style content series profiling Knicks icons including Walt “Clyde” Frazier, Earl “The Pearl” Monroe, and Nate Robinson.

The focus wasn’t nostalgia.
It was reinvention.

The series explored how each athlete translated influence from the court into entrepreneurship — reframing legacy as evolution.

What We Built

Athlete-Led Storytelling
Intimate profiles centered on identity, ambition, and life after basketball.

Dynamic Visual Language
Motion graphics and editorial pacing designed to feel premium, modern, and platform-native.

YouTube-Optimized Structure
Long-form storytelling tailored for digital viewing behavior — built to drive engagement, not interruption.

The Impact

• Sparked conversation around athlete reinvention and cultural legacy
• Deepened emotional connection between fans and franchise
• Earned a Vimeo Staff Pick

The Crossover expanded what Knicks storytelling could be — from performance to purpose.

Produced By 
Squarespace

Team 

Rebecca Rumble - Lead Creative Director
JC Abbruzzi - Creative Director
Tim Scales - Associate Creative Director
Konyin Ayuba – Design
Videl Torres - Motion Design
Ken Rosenberg – Editor
Kim Santel - Producer

Animation Partners
Passion Pictures