Squarespace Socially Relevant

Building a Social System, Not Just Content

From brand presence to cultural momentum.

The Challenge

Squarespace had scale — but social needed sharper cultural fluency and stronger creative consistency.

The opportunity wasn’t more posts.
It was a more defined system.

The Approach

We built and led an in-house social studio that transformed Squarespace’s presence into a cohesive, culturally responsive platform.

The shift:

• From reactive posting → to intentional storytelling
• From isolated assets → to a recognizable visual language
• From product messaging → to creator-first narratives

What We Built

A Scalable Social System
Clear narrative frameworks and repeatable content structures.

A Distinct Motion & Visual Language
Design, photography, and motion crafted for the scroll — elevated but native.

Creator-Centered Storytelling
Real customer stories positioned as cultural inspiration, not testimonials.

The Impact

• Significant growth in engagement and audience
• Stronger brand affinity among creators
• Multiple Webby Awards for Social Presence, Motion Graphics, and Visual Design

Social moved from channel management to brand leadership.