To celebrate the legacy of Nike Air Max, we took it back to where the vision began. Shot in and around the Centre Pompidou, this campaign pays tribute to the building that inspired Tinker Hatfield’s revolutionary Air Max 1 design.
The content captures the raw energy of Parisian streets, featuring local creatives and style leaders who embody the Air Max ethos — bold, expressive, and ahead of the curve. By fusing architectural references with street culture, we created a social-first campaign that redefines what it means to wear a classic in a modern city.
From Paris, with Air.