Dunkin’ Biggest Deal in Breakfast

Redefining QSR Advertising with Social-First Energy

The QSR space is crowded with predictable ads that blur into one another. To break through, Dunkin’ needed something bold, something that could live natively in the scroll.

We tapped into TikTok’s playful big hands trend and supercharged it with the craft of traditional filmmaking. The result? A campaign that felt like pure social candy—bright, dynamic, impossible to ignore.

How we did it:

• Social DNA at the Core: We borrowed the editing language of TikTok—oversized gestures, bold text, playful POVs—and translated it for broadcast and beyond.

• Eye-Candy Editing: Fast cuts, seamless transitions, and track shots designed to stop thumbs mid-scroll.

• Breaking the Mold: By leaning into social-first creativity, we redefined how a breakfast deal could be told, setting Dunkin’ apart in a sea of sameness.

The Impact:
The campaign didn’t just sell breakfast—it earned cultural attention. It cut through the clutter, sparked conversation, and proved that when you bring social-first energy to a traditional category, you don’t just advertise—you ignite.