Dunkalatte™ ft. Kristen Wiig

Brief:
Sellout Dunkalatte™—with Kristen Wiig weirdness.

Solution:
Kristen Wiig breaks into Dunkin’ HQ to pitch herself as spokesperson. From there? Chaos. We built out the world on social with trippy latte-core edits, lo-fi GRWM reels from an unhinged milk cow, and meme drops that felt more Adult Swim than adland.

Role:
Ran point on the social rollout—designed the narrative sprawl, built the cow-core universe, and turned a celeb spot into a social fever dream.

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Directed By

Ben Affleck
Brandon Pierce a.k.a. Beedy

Produced By

Artists Equity 
VP Executive Creative Director: Brandon Pierce
Creative Director: Rebecca Rumble
Creative Director: Mikio Bradley
Executive Producer: Danielle Magee
Senior Producer: Dan Arnone
Director of Brand Strategy: Maddie Schafer
Account Director: Francois Pied
Account Supervisor: Jake Wilmink
Line Producer: Sean Patrick Kelly
Project Manager: Jazmine Bailey