DUNKIN’Terns — Big Dunkin’ Iced Energy

BRIEF

Dunkin’ wanted to own summer.
Not just with iced drinks—but with iced energy. The brief? Bring bold flavor, fresh faces, and culture-tapping content to replace Ben Affleck’s spotlight while keeping the momentum sky-high.

SOLUTION

We built Dunkin’Terns—a summer-long episodic campaign starring Will Arnett and Corporate Natalie as the offbeat “bosses” of a celebrity intern crew.
The mission? Flood every corner of culture with Big Dunkin’ Iced Energy.
Music? Joey Fatone and A.J. McLean dropped a Dunkin’ anthem.
Fashion? Designer Yoon Ahn served a custom Refreshers capsule.
Food? Chef Nick DiGiovanni curated a limited-edition menu.
Gaming? Twitch star SypherPK built a full-blown Sparkd’ arena.
All rolled out in a multi-part series that kept audiences coming back all summer long.

RESULTS

– Sparkd’ Twitch Arena: 3.2M+ views opening weekend
– Dunkin’ EP: #1 trending audio across IG Reels
– Yoon Ahn collab: sold out in under 6 minutes
– Brand mentions up 47% YoY during campaign run
– Big Dunkin’ Iced Energy became the official mood of the season

ROLE

Ran point on social—turning the campaign spot into a multi-channel wave of content.
From YouTube to TikTok, I built a scalable ecosystem that tapped every cultural niche—gaming, fashion, cooking, gardening, music, and comedy.
Each piece was designed to extend the campaign world and keep Dunkin’ iced drinks top of feed and top of mind.

Produced By

Artists Equity 
VP Executive Creative Director: Brandon Pierce
Creative Director: Rebecca Rumble
Senior Producer: Dan Arnone
Director of Brand Strategy: Maddie Schafer
Account Supervisor: Jake Wilmink
Line Producer: Sean Patrick Kelly
Project Manager: Jazmine Bailey