BEKO

Beko is a global domestic appliance and consumer electronics brand. Its product combine style and state-of-the-art technology to make household chores simpler. Our briefing was to create a B2B piece of content to showcase the brand's vision of tomorrow’s connected home.

Our solution went way beyond that. What started as a vision film, became something bigger ⏤ we helped Beko create an entire connected home strategy. We created a new interpretation of AI, a suite of original products and a simple human story that touched the hearts and imagination of millions of people.

Our film had 8 million organic views, with zero media spend, and helped Beko kickstart a huge online debate around the Internet of Things ⏤ reminding the industry to focus on human needs, rather than technology for technology’s sake.

Executive Creative Director
Rodrigo Sobral, Fura Osp Johannesdottir
Creative Director
Ben Carey, Henrik Delehag

Associate Design Director
Mariona Ortiz
Creatives
Katie Harrison, Matthew Serge Guy, Esra Gurmen

Motion Director
Rebecca Rumble

Designer
Sam Viani